How Are Franchisees Supported by the Brand?
Rising sushi franchise offers one of the most comprehensive and robust support platforms in the entire franchise industry
While Ginger Sushi Boutique™ is new to the United States, our Sushi Shop™ brand is widely beloved in Canada, where we have grown to over 150 locations since our founding in 2000. We have perfected our business model, simplified operations and enhanced our already-robust training platform to help entrepreneurs who have a passion for sushi realize their dream of owning a sushi restaurant.
As we bring our brand’s first-to-market concept to the US, where we are poised to experience tremendous growth, we’re also bringing our proven business model and robust support infrastructure to help our first wave of franchisees, and every wave after, run amazing businesses. Be assured, franchisees who invest in a Ginger Sushi Boutique will have robust support throughout the entire process, from grand opening and beyond. We will be with you every step of the way.
This is how we’ll support you
Establish your skills and master our proven business model in an immersive initial training session
While the majority of our franchisees did not know the first thing about how to prepare sushi before they joined our brand, all of them can now masterfully prepare and serve all of the items on our diverse and innovative menu. Like them, you will be sent to an operating restaurant for four weeks of completely immersive training. You will achieve expertise in how to prepare and serve our products, including learning how to hand-roll our sushi. You will work in every role in the restaurant — you will learn how to greet customers, how to use the POS system, how to take inventory and how to manage a crew. By the end of your training experience, you will be ready to open your restaurant.
“We test all of our new franchisees before they graduate training,” says Marie-Elene, Director of Operations with Ginger Sushi. “If they pass, they can move on to focusing on their Grand Opening. If they fail, they have to attend training again. We’re very serious about training because our brand is known for artistic and complex products, as well as exceptional customer service. We have to maintain our high standards for our brand’s customers.”
You will have access to industry-leading marketing support
One of the perks of becoming a Ginger Sushi Boutique franchisee is that you will have the support of Kahala Brands™ and MTY Group™, two franchise giants who own approximately 60 brands and have franchises more than 5,500 locations in nearly 30 countries. A franchisor of this size comes with an in-house marketing and public relations team, which will not only significantly reduce the expense of promoting your business, but also will reduce the stress level generated by marketing a business on your own.
Our brand’s teams support you with marketing, as well as public relations support for your grand opening and beyond. The team also provides branding guidelines to help you manage your social media accounts and to communicate more effectively with your customers. In addition, because Ginger Sushi Boutique is regularly releasing innovative products to get customers excited, we also provide a steady flow of local promotional and marketing materials.
“We recognize that our franchisees are not marketing experts,” says Emilie Mercier, Marketing Manager with Ginger Sushi Boutique. “We support them at the local level, from the start of their grand opening and every day after, and we support them at the national level to help grow brand awareness and encourage customers to visit their restaurant.”
Your voice matters at Ginger Sushi Boutique
We recognize that without our franchisees, Sushi Shop would not have grown to more than 150 locations in Canada in 18 years. Their growth is paramount, so we seek to include franchisees in the company’s decision-making process — whether that is adding a product to our menu or investing in new technology. We regularly solicit franchisee input, and we value their on-the-ground experience when we’re considering launching a new initiative.
“The growth of our franchisees is most important to us,” says Marc Benzacar, Senior Vice President with Ginger Sushi Boutique. “The success of our franchisees is our success. Because of this, we hold their input in extremely high regard. This is a collaboration, and we work hard to serve our franchisees well.”