Why Ginger Sushi is the Poke Bowl Franchise to Beat
Fast-growing poke bowl franchise offers customers a wildly innovative menu that capitalizes on multiple food segments beyond the popular niche
When The Wall Street Journal announces that poke bowls are now “the new plates,” you know that a food trend is having a moment — and for good reason. Poke bowls, a longtime mainstay of Hawaii, are healthy, affordable, easy to customize and pack powerful flavor profiles by layering simple ingredients on top of each other. In the United States, where poke bowls are one of the fastest growing food trends, only one franchise concept offers entrepreneurs a chance to capitalize on the poke craze without limiting the business to one niche segment.
Enter Ginger Sushi Boutique™. While new to the United States, the brand is known as Sushi Shop in Canada, where it has over 150 locations and is one of the largest sellers of poke bowls in the nation. With nine poke bowls on the brand’s wildly innovative menu, the brand fuses the Hawaiian food trend with Japanese flavor profiles in an exciting multi-cultural approach that consumers cannot get anywhere else.
“To be successful, you need to be operationally better than everyone else and your food has to stand out in distinctive ways,” says Marc Benzacar, Senior Vice President of Ginger Sushi Boutique. “This is the reason why our poke bowls are so popular in Canada. Our world-class chefs have created recipes and flavor profiles that excite our customers and give them a culinary experience they haven’t had before by taking a playful, postmodern approach to the popular food trend. In the U.S., where poke bowls are experiencing a surge in popularity, our ability to provide a unique twist on a fast-growing trend gives our franchise owners a tremendous advantage.”
Ginger Sushi Boutique is far more than a Poke Bowl Franchise
In an article titled, “How Hawaiian Street Food Took Over Takeout,” Bloomberg points out that “first there was the cupcake. Then cold-pressed juice. Now, poke.” This simple statement is evidence that fad food trends come and go, and while poke may “suddenly ubiquitous,” with more than 300 restaurants opening in the past year specializing in poke bowls, opening a restaurant that specializes only in poke bowls may not be as wise as opening a restaurant that offers more to the consumer than a trending food item.
“And suddenly it’s everywhere,” Bloomberg reports. “The dish ticks multiple boxes. It’s a fresh, healthy, high-protein, and, at about $13 a bowl, relatively inexpensive lunch or late-night working dinner. A poke bowl takes the efficiency and compose-it-yourself satisfaction of a chopped salad and gives it the deluxe sheen of sushi.”
Poke bowls may be a fad, but sushi is an American phenomenon.
In the United States, sushi is a $3 billion industry, and Ginger Sushi Boutique is poised to become one of the dominant brands in a fast-growing segment that has little national competition.
Ginger Sushi Boutique has won thousands of fans in Canada, where the brand continues to introduce vast numbers of people to sushi. It goes far beyond the traditional and cliche California rolls with its own creations, which blend high-art with new and exciting flavor profiles. The Blossom Collection™ artfully shapes rolls such as its Sesame Tuna and Salmon Truffle into bursting petal designs. The Temari Collection literally rolls exciting flavor profiles such as Tuna Tataki and Crispy Lobster into delicious, bite-sized balls.
Far more than sushi: Ginger Sushi Boutique offers such genre-bending products such as Sushi Pizza, Sushi Burritos, Sushi Tacos and more. The ability to offer products that consumers cannot get anywhere else, at a price point that is competitive with other QSR lunch and dinner meals, is a tremendous advantage and key differentiator for this brand’s franchise family.
“We have been quite successful in Canada, and that’s because we’re not your run-of-the-mill sushi shop,” Benzacar says. “We are better in terms of quality food offerings, and everything about our concept is original to us. We have unique creations constructed by highly trained chefs who have been with us from the very beginning. We work every day to innovate and create things you likely won’t find anywhere else. In the United States, where the market for sushi is growing, we are looking for entrepreneurs to embark upon a Ginger Sushi adventure with our brand’s exciting and proven concept.”
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