Thaï Express and Ginger Sushi Boutique announce new Florida area developer
The Asian Quick Service Restaurants Expand U.S. Presence
Thaï Express® and Ginger Sushi Boutique™ announce the signing of an area developer agreement in the United States covering the state of Florida. Ginger Sushi Boutique is well known in Canada as Sushi Shop.
“We are thrilled to bring the American consumer two beloved Canadian brands, Thaï Express and Ginger Sushi, as we launch these concepts into the US market”, said Stanley Ma, CEO of MTY Food Group Inc. “We know that Hillel Frankeland Jeff Itzcovitch of 2Stix Franchising Group LP come to the table with strategic and savvy business mindsets and we have no doubt they will leave their mark as Area Developers of Thaï Express and Ginger Sushi in the United States. This agreement presents an exciting opportunity for growth and we very much look forward to having them join the team.”
2Stix Franchising Group LP, spearheaded by President Hillel Frankel and Chief Franchising Officer Jeff Itzcovitch, are excited to expand the Canadian franchises into the U.S.
“We can’t wait to offer Floridians quality Thai food at reasonable prices with Thaï Express and also bring sushi, sashimi, and Japanese specialties with Ginger Sushi Boutique,” said Itzcovitch. “Our brand’s teams of seasoned franchising and licensing specialists looks forward to enriching the existing multi-cultural cuisine throughout the state.”
As an area developer, 2Stix Franchising will be responsible for the daily operations of both brands, as well as helping to identify new franchisees, providing real estate and construction assistance, as well as long-term operational support.
Itzcovitch, who has been actively involved in various franchising businesses since 1989, and Frankel, a lawyer with a background in music distribution and licensing, will head the expansion to introduce the Thaï Express and Ginger Sushi Boutique brands to Florida residents and visitors alike.
About Ginger Sushi Boutique
For more than 18 years, Ginger Sushi Boutique, known in Canada as Sushi Shop™, has specialized in the creation of sushi, sashimi and other Japanese specialties. Prepared fresh with care by a staff of sushi chefs, the company’s products offer exceptional flavor, superior freshness, and positive health benefits. Owned by MTY Food Group Inc. Ginger Sushi Boutique has more than 150 locations in Quebec, Ontario, Alberta and Manitoba and is actively expanding the premium brand in the United States.
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