Ginger Sushi Captures The Coveted Millennial Diner Market

Popular Canadian brand is poised to win over U.S. millennials with creative and adventurous food that is both healthy and affordable

Tartare demonstration for Ginger Sushi

Canada’s largest sushi restaurant brand, Sushi Shop™, is ready to win over Millennial diners in the U.S. market, where the brand is known as Ginger Sushi + Poke Shop, who are discriminating about brand loyalty, but don’t want to sacrifice quality food and service for convenience and affordability.

While sushi concepts are not new, no one prepares and serves sushi in Ginger Sushi + Poke Shop’s signature style and no one offers artistic and complex concepts with a commitment to excellent customer service.

In Canada, the brand has grown to 150 locations since launching in Montreal two decades ago. The menu infuses traditional sushi with a sense of adventure and multicultural playfulness that resonates with today’s discriminating Millennial customer consumer who has grown up influenced by global culture and adventurous taste profiles.

“We strive to be different, and that’s a big draw for Millennials,” says Marc Benzacar, Senior Vice President with Ginger Sushi + Poke Shop™. “When you step into one of our franchisee’s restaurants, you immediately see how artistic our rolls look. And once you taste them, you’re hooked. We deliver on the artisanal quality of high-end sushi, and at an affordable price. This is why fans are so happy with us, and it’s why business took off so quickly in Canada.”

Ginger Sushi offers original take on traditional sushi and trending Poke bowls

Sushi has become a mainstay in American markets, but access to fresh, high-quality sushi can be somewhat limited. Ginger Sushi is ready to capitalize on the underserved demand for affordable sushi for Millennials, who are set to overtake baby boomers in 2019 as the United States’ largest demographic. They are already the largest workforce population and don’t want run-of-the-mill food options when eating out on their lunch break or grabbing a ready-made meal after leaving the office.

Uniqueness and affordability are two qualities millennials want in a restaurant, according to a survey from global law firm CMS of more than 5,000 millennials in 18 countries. Ginger Sushi + Poke Shop delivers on both fronts with its adventurous, chef-inspired menu at an affordable price point. Diners can come to Ginger Sushi + Poke Shop 10 times and eat something different each time, and each time have a completely different extraordinary experience.

Ginger Sushi + Poke Shop has a proven track record in Canada and has helped dozens of entrepreneurs realize dreams of opening their own sushi businesses. Backed by two of the largest franchisors in the world, Kahala Brands™ and MTY Food Group™, Ginger Sushi + Poke Shop offers exceptional training, ongoing marketing support and a commitment to the bold, fresh flavors that customers crave.

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