Ginger Sushi Boutique Poised for Rapid Growth as More Americans are Eating Out
Fast-growing sushi franchise is ready to capitalize on the adventurous American palette as consumer spending in restaurants surges
When Time magazine publishes an article with the title, “Americans are Spending Like Crazy in Restaurants,” you know that they’re talking about a lot of money. In the summer of 2018, the publication reports that in the three months leading up to July, the restaurant industry grew by 25 percent – and in July alone, Americans spent more $61 billion eating out. For Ginger Sushi Boutique franchise owners, a first-to-market concept poised to radically change the $3 billion sushi industry, this is terrific news.
While Americans are eating out at restaurants more frequently, and in turn, spending more at restaurants, the cultural shift toward healthier eating means that Americans expect more from the restaurants they visit. The National Restaurant Association reports that American restaurants are “trending healthy,” in an effort to satisfy customer demands.
“Our research shows that more than seven in 10 adults are trying to eat healthier at restaurants than they did two years ago,” the organization writes. “Restaurant operators are taking notice, with more than eight in 10 saying their guests pay more attention to the nutrition content of food now than they did two years ago. Strong majorities of consumers have noticed that restaurants feature more nutritious options on menus now compared to two years ago.”
Our desire for healthier eating is one of the reasons why sushi has become one of the fastest growing food segments in the United States, with The Washington Post reporting that the segment has grown at a rate of 500 percent since 1999. Earlier this year, CNN published an article that seeks to answer the question: “Is Sushi Healthy?”
“Whether you eat sushi from a Japanese restaurant or from a local supermarket, there’s no arguing that it’s become a mainstream meal – and that’s good news,” CNN reports. “Sushi can be a very healthy addition to your diet, especially when it’s filled with vegetables, omega-3-rich seafood such as salmon and tuna, and small amounts of heart-healthy avocado.”
Our unique menu is transforming the sushi industry
Americans may love sushi, but they love adventure more. That CNN reports that you can get sushi from a Japanese restaurant or the local supermarket speaks to the blandness and lack of innovation that is the current sushi landscape.
Ginger Sushi Boutique is a fresh, inspired take on sushi. The motto of Ginger Sushi Boutique is “Eat Well, Be Well,” and we are entirely focused on delivering food that stimulates the senses and inspires your soul. Our menu goes far beyond the traditional and cliche California rolls with our own creations, which seek to blend high art with new and exciting flavor profiles. The Blossom Collection™ artfully shapes rolls such as our Teriyaki Salmon and Sesame Tuna into bursting petal designs. The Temari Collection literally rolls exciting flavor profiles such as Tuna Tataki and Crispy Lobster into delicious, bite-sized balls.
Ginger Sushi Boutique also takes sushi where it’s never gone before, offering such genre-bending products as Sushi Pizza, Sushi Burritos, Sushi Tacos and more. The ability to offer products that consumers cannot get anywhere else, at a price point that is competitive with other QSR lunch and dinner meals, is a tremendous advantage and key differentiator for our brand.
The best part of all is that we know the demand for our food exists. In Canada, our brand is known as Sushi Shop, and we have won thousands of devoted customers who have helped us become one of the largest sushi concepts in the nation with over 150 stores. As we franchise in the United States for the first time, Ginger Sushi Boutique is ready to capitalize on America’s expanding palate, as well as our desire for healthy food and one-of-a-kind experience.
“We have been quite successful in Canada, and that’s because we’re not your run-of-the-mill sushi shop,” says Marc Benzacar, Senior Vice President with Sushi Shop. “We are better in terms of quality food offerings and everything about our concept is original to us. We have unique creations constructed by highly trained chefs who have been with us from the very beginning. We work every day to innovate and create things you likely won’t find anywhere else.
“You can come to Ginger Sushi 10 times and eat something different each time, and each time you’ll have a completely different extraordinary experience. In the United States, where the market for sushi is growing, we are looking for entrepreneurs to embark upon a Ginger Sushi adventure with our brand’s exciting and proven concept.”