3 Reasons to Invest in a Ginger Sushi Boutique Franchise
Rising sushi franchise is prepared to shake up the American sushi market
Sushi Shop, Canada’s largest and most popular sushi franchise, has finally come to the United States as Ginger Sushi Boutique™. After nearly 20 years in business, the brand has grown to more than 150 locations in Canada, where our post-modern, genre-bending twist on sushi and Japanese cuisine has won us thousands of fans and has helped bring sushi culture into the mainstream.
In the United States, where sushi already is an enormously popular food genre, valued at $3 billion annually, Ginger Sushi Boutique represents the rare opportunity to get in on the ground floor of a first-to-market concept that is a proven business model.
“We have been quite successful in Canada, and that’s because we’re not your run-of-the-mill sushi shop,” says Marc Benzacar, Senior Vice President with Ginger Sushi. “We are better in terms of quality food offerings and everything about our concept is vastly different than traditional sushi restaurants. We have unique creations constructed by highly trained chefs who have been with us from the very beginning. We work every day to innovate and create things you can’t find anywhere else.
“You can come to Ginger Sushi 10 times and eat something different each time, and each time you’ll have a completely different extraordinary experience. In the United States, where the market for sushi is growing, we are looking for entrepreneurs to embark upon a Ginger Sushi adventure with our exciting and proven concept.”
Here are three reasons why Ginger Sushi Boutique is a best-bet investment:
Our food offering is vastly more exciting than the sushi status quo
We’ve all heard of California rolls, and while they are delicious, the fact that you can get the same rolls in a grocery store as you can in an expensive sushi restaurant means that it is high time for innovation on the genre.
Ginger Sushi Boutique has elevated sushi into a genre-bending art form that is as affordable in terms of cost as other fast casual concepts. Ginger Sushi Boutique seeks to expand the reach of sushi by giving consumers unique and playful creations such as Sushi Burgers, Sushi Tacos, Sushi Pizza and our own wide array of rolls that innovate on traditional sushi flavor profiles and elevate the aesthetic beauty of sushi.
“Sushi is now part of mainstream culture, and Ginger Sushi Boutique is an opportunity to get in on a first-to-market concept that we haven’t seen in the United States,” Benzacar says. “We’re not a traditional sushi restaurant. We have our own approach to Japanese cuisine. While you can see a California roll anywhere, our sushi looks different than anything else. Our products are extremely original. That’s a key differentiator for us, and it is one of the reasons we’ve been able to become as popular as we have in Canada.”
You don’t need to be a master sushi chef to franchise with us
While the majority of our franchisees did not know the first thing about how to prepare sushi before they joined our brand, all of them can now masterfully prepare and serve all of the items on our diverse and innovative menu. Like them, you will be sent to an operating restaurant for four weeks of completely immersive training. You will achieve expertise in how to prepare and serve our products, including learning how to hand-roll our sushi. You will work in every role in the restaurant — you will learn how to greet customers, how to use the POS system, how to take inventory and how to manage a crew. By the end of this month-long experience, you will be ready to open your restaurant.
“We test all of our new franchisees before they graduate training,” says Marie-Elene, Director of Operations with Ginger Sushi Boutique. “If they pass, they can move on to focusing on their Grand Opening. If they fail, they have to attend training again. We’re very serious about training because our brand is known for artistic and complex products, as well as exceptional customer service. We have to maintain our high standards on behalf of our customers.”
Sushi is not a fad – it is an American phenomenon
Americans have an enormous appetite for sushi. Asian food, in particular, has been heralded by The Washington Post as “the fastest-growing food in the world.” In the United States, sushi is now a $3 billion industry, according to IBISWorld, and is now such a mainstream part of our daily lives that Mental Floss describes sushi as “almost as American as going out for a beer and a pizza.”
The demand for sushi and other ethnic cuisine is clearly on the rise; the evidence is all around us. Sushi is commonly available in grocery stores and airports, as well as in the 4,000 sushi restaurants in the United States. What is strangely missing from this rapidly growing food genre is a national brand that makes sushi available in the fast-casual, high-end and affordable settings that consumers are used to visiting for lunch and dinner meals.
As Ginger Sushi Boutique begins franchise operations in the United States, there is an enormous opportunity for entrepreneurs to capitalize on the growing demand for an innovative and affordable concept.
“We’re looking for people to franchise with us who are passionate about sushi and have an entrepreneurial spirit and the desire to be a part of their community,” says John Wuycheck, Senior Vice President of Franchise Development with Ginger Sushi. “Ginger Sushi is backed by a franchisor family with approximately 70 brands. We have grown to 150 locations in Canada, and we’re excited to bring this first-to-market, proven concept to the United States.”
Ready to start your Ginger Sushi Boutique journey?
Ready to learn more? You can learn a lot more about our genre-bending approach to sushi and Japanese cuisine by reviewing our research pages. And to get even more information, including some hard data, download our franchise report to start a conversation!
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